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Small fish, big ideas

Copy and strategy.

hello@wordsnotanchovies.com
@wordsnotanchovies

Melbourne, Naarm
Always was, always will be

We’re a Melbourne-based creative studio

We specialise in copywriting and brand strategy, but we’re good at most creative things. Together with our crew of clever writers, designers, cinematographers and UX experts, we’ve taken an obsession for telling brand stories and channelled it into a well oiled creative machine that will make your brand as irresistible as a fish-free pizza.

Services

Secure retained services from $650 per week.

  • You’re starting a new brand or you want to revisit the purpose of an existing one. Either way your brand needs to know who it is, who it’s up against and the reasons why it gets out of the bed in the morning.

    This package will strategically position your business to be and sound like none other.

  • Tone of voice development, your brand personality, taglines and key messages, platform guidelines, how you sound / don’t sound, tone in action eg. Captions, emails, web copy, packaging copywriting.

  • You’re starting a new brand or you want to refresh an existing one. Either way you need to know what to say, how to say it and how to optimise it for web.

    This package will launch your presence into the digital stratosphere and give your voice consistency and cut through with about page, home page, contact page copy and more.

  • Thumb-stopping hooks! Quippy quips! Irresistible calls to action! You guessed it, it's social media copy. We should know, it's basically our bread and butter.

    This package will boost brand loyalty and engagement from your target audience and help attract new ones.

  • You’re launching a new brand or product and it needs to stand out from the crowd. You’ll want to make sure the name is unique, compliant-ready and strategically positioned within the market.

    This package will ensure your business lands with a splash and delights your target audience.

  • You want to tell the world about your business, but don’t have capacity to manage ongoing content creation. You need someone to craft regular blogs, emails, website copy and press releases that are on-brand and purpose-fit.

    This package will boost loyalty and engagement from your target audience and help attract new ones. Best for those who have already defined a content strategy.

  • You’ve got a big, beautiful juicy idea that needs to be captured on video - and described with words. You’ll need a purpose-built script, including voice over and on screen captions.

    This package will identify The Big Idea that’ll stick in viewers minds and perfectly prepare your production team to bring your vision to life.

  • Down a team member? Need somebody to support for a short period of time? We're able to slip seamlessly into your team to help write copy, facilitate strategic workshops or talk trash about anchovies.

    Whether you need somebody for a day or a few weeks, we’re putting our creative services up for adoption to help deliver what you need, when you need it. Some of our previous parents include Clemenger BBDO, Movember, Sheet Society and Paper Giant.

  • Break up texts, Powerpoint presentations, brochures, thank you cards and well, more.

WE TALK TRASH ABOUT ANCHOVIES WITH

MYER

frank green

mytheresa

MINI (BMW)

Deakin University

Huxbaby

frank body

NIVEA

Strike

L'Oréal

Zalando

MYER • frank green • mytheresa • MINI (BMW) • Deakin University • Huxbaby • frank body • NIVEA • Strike • L'Oréal • Zalando •

More than 10+ years experience

Studio lead, Bianca Bartolo, brings more than 10 year’s experience crafting copy, content, strategy and direction for some the world’s most iconic brands across Melbourne, Munich and Berlin.

“Bianca is smart, savvy and brilliant at ideation. She’s a team player and a friendly, interesting human.”

Talia, Sheet Society

Let’s talk

Get in touch to book one of our copywriting, brand strategy or email marketing services.

Melbourne, Naarm
Always was, always will be Aboriginal land

hello@wordsnotanchovies.com
@wordsnotanchovies